Sennheiser China

Key factors for Sennheiser’s success in China

Artists such as Hins Cheung and May Day trust our microphones to give the best rendering of their voice. Hins Cheung is our frontman for publicity in China, presenting Sennheiser in the best possible light. Film, radio and theatre productions also often owe their excellent sound to our technology. Recently discovered talents in all musical genres are supported by Sennheiser. Last but not least, our customers know we can offer ideal solutions for all requirements. In China, our product offering expands beyond Sennheiser microphones and headphones to also include premium audio brand K-Array. Our target markets are China, Hong Kong, Macao and Taiwan.

Our activities are not just restricted to the business sphere. We support cultural and political events. We have been involved in several national events. The opening ceremony of the Asian Games in Guangzhou relied on our technology, as did the 60th anniversary celebration of the Foundation of the People’s Republic of China. We are also involved with social projects, such as youth organisations, and have partnerships with various institutes of higher education.

What makes us special

In recent years, Sennheiser China has achieved record sales revenues. As market leader, Sennheiser is not just known to specialists — we are also a household name. Our headphones have been awarded a Media Prize by the local press.

What we love doing

Our 65 staff in China work to meet the highest standards of perfect sound in keeping with the customer’s individual needs. We love engaging with our customers directly: via our excellent application service team on the phone, or on location at concerts, audio productions and consumer events. Only with this direct and frequent contact can we ensure we continue to learn about our customer’s true demands and live up to our vision of offering outstanding sound performance to meet all individual requirements.

These successes would not be possible without a team that cares passionately about sound. Before joining Sennheiser, many of us had a background in professional audio or were musicians ourselves. Many of us are still pursuing our passion in music as a hobby while playing in a band, recording at home studios or providing audio services for local venues. At our offices in Beijing and Hong Kong, we are proud that our talents, passion for perfect sound and ongoing technical improvements have been rewarded with personal and corporate success.

Where we have roots

Today Sennheiser employs more than 2,100 people in over 90 countries. Our global headquarters is located in Wennebostel, Germany, a small village close to the northern German city of Hanover. Our Wennebostel production facilities meet the highest technical standards in the production of microphones, wireless transmission technology, conference and tour guide systems, aviation headsets, high quality headphones and headphone transducers and monitor systems.

Where we are at home

Sennheiser Hong Kong Ltd was founded in 1999. Demand increased over the years, and we set up a second company, Sennheiser Electronic, in Beijing in 2008. Since then, we have been working in China with independent intermediate dealers. We view the future with optimism and realism, and are aiming at strong and sustainable business development for years to come. Our team is loaded with passion and knowledge. We have found a home in Hong Kong and Beijing. The two megacities are favourably located in strategic terms, and have always acted as a magnet to artists and famous personalities. This environment equips our team with the right inspiration to provide the perfect sound for our customers, every day and every minute, all year round.