Sennheiser Canada

Key factors for Sennheiser’s success in Canada

With an average growth of 15% per year over 20 years, we are constantly aware that we are operating in a highly competitive environment. How do we meet that challenge? We believe that a superb product range is only half of the equation. We also place our focus on the relationships we build with our customers. It is those artists, sound engineers, musicians, audiologists, pilots and consumers who are the other key to our success.

Over the years, Sennheiser Canada has maintained a loyal customer base, playing an integral role in helping customers realize their own growth. One such customer is Solotech, a Montreal-based company that has since grown to become one of the largest supplier and integrator of audio equipment in Canada.
Looking ahead, our strategy is to build on the success we have established in some markets and transpose it into other sectors. Artists promote our consumer products, aviation companies promote our communication products and audiology recommendations. We are confident that the new sound wall – a new section of our web site that tells all about more than 200 artists and sound engineers we are sponsoring – will help us further enhance Sennheiser’s profile in the context of emotional branding.

What makes us special

Our work has been recognized by our peers at Sennheiser and by the industries we serve. We received an award from the Canadian Institute for Theatre Technology in 2010, the Team Excellence Project 2009 Award from Sennheiser for our installations at Cirque du Soleil’s Elvis Theatre at ARIA, Las Vegas, and Sennheiser’s 2006 Relations Award.

What we love doing

Leading artists and bands such as Cirque du Soleil, Celine Dion, Simple Plan, Gowan, Sam Roberts, The Canadian Tenors, Angèle Dubeau, Hedley, NOFX and Sound Garden all trust our microphones to give the best rendering of their voice. We sponsor 200 Canadian artists and are currently building a DJ team that is raising Sennheiser's profile on the national and international club and electronic music scenes.

We are active and visible in high-profile music and cultural events such as Canadian Music Week, Osheaga, ECMA (the East Coast Music Awards), D-Tox Rockfest, or Musiexpo. At the same time we are also committed to lower-profile community outreach. For example, we recently built a studio for a programme that encourages disadvantaged young people in Montreal to explore music using the best possible recording equipment.

We cater to all Sennheiser target groups, ranging from consumers, individual artists, music industry dealers to rentals, installed sound dealers, broadcasters and the recording industry,

We are involved in education in Canada, with active links to McGill University, to UQAM (Université du Québec à Montrèal) in Montreal, as well as to Humber College and Metalworks Studio (Canada’s elite Entertainment Arts school) in Toronto.

Where we have roots

Today Sennheiser employs more than 2,100 people in over 90 countries. Our global headquarters is located in Wennebostel, Germany, a small village close to the northern German city of Hanover. Our Wennebostel production facilities meet the highest technical standards in the production of microphones, wireless transmission technology, conference and tour guide systems, aviation headsets, high quality headphones and headphone transducers and monitor systems.

Where we are at home

Founded in 1991, Sennheiser Canada currently has 50 employees based in Montreal.

Montreal is Canada’s most culturally and linguistically diverse city. It is an important centre of film production and software development – especially in gaming applications – as well as music and record production in all genres from Arcade Fire to the world-renowned Orchestre Symphonique de Montréal. It is home to Cirque du Soleil, the National Circus School and many multilingual theatre companies. The city is a hub for aeronautics and aviation, high-tech industries and the transportation of goods by sea, air, road and rail. There is a vibrant restaurant culture and a hot club scene here, featuring some of the best DJs on the continent, and a booming bilingual broadcasting market – all on the doorstep of the USA. In short, Montreal is the best environment in Canada for Sennheiser to operate from.